Case Study: My Experience With Companies

Case Study: My Experience With Companies 1

Inbound marketing requires time. As well, it takes much domain knowledge. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In cases like these, businesses may work with a third-party agency to take charge of their inbound marketing endeavors.

If you’re searching for such an agency, the following are the five key considerations you have to make:

The Perfect Fit

Working with a firm that will redesign your website won’t fetch you more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.

Clarity of Process

Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.

Scientific Approach

“Metrics,” “analytics,” and “benchmarks” are some of the words that must be peppered throughout your potential agency’s pitch. Progress made toward your objectives have to be measured at each and every step of the way, and an effective inbound marketing agency will have the ability to track all campaigns and provide regular updates on their performance. You are hiring these professionals because you want certain things achieved with the campaign. Only scientific data can prove that they’re doing their job.

Project Management Prowess

Inbound marketing is driven by the creation of quality content meant for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They exist in your world because there are things they have to do for you to make your life easier.

An Inbound-optimized Website

Lastly, is the inbound marketing agency you’re considering posting on its blog on a regular basis? How would you describe their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A great inbound marketing agency must be its own emulation-worthy case study.


July 30, 2017

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